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Motivation-need theories and consumer behavior (1977)

Author: Raaij, W. Fred van; Wandwossen, Kassaye, joint author; University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Volume: BEBR No. 432
Subject: Motivation (Psychology); Consumers
Publisher: [Urbana, Ill.] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Possible copyright status: In copyright. Digitized with permission of the University of Illinois Board of Trustees. Contact digicc@library.illinois.edu for information.
Language: English
Call number: 303348
Digitizing sponsor: University of Illinois Urbana-Champaign
Book contributor: University of Illinois Urbana-Champaign
Collection: university_of_illinois_urbana-champaign; americana
Notes: -The text was printed extremely faintly and irregularly faded throughout the book.

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Includes bibliographical references (leaves 18-22)

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